Acceptable Use Policy

1. Introduction

This Acceptable Use Policy ("Policy") governs your use of BlurrySelfie's AI-powered photo generation service operated by MALCOMSON BROTHERS LIMITED. This Policy is incorporated into and forms part of our Terms of Service.

BlurrySelfie is designed to help users create meaningful, creative, and positive photo experiences using AI technology. We are committed to maintaining a safe, respectful, and lawful environment for all users. Violation of this Policy may result in immediate suspension or termination of your account and access to our Service.

2. Prohibited Content and Activities

You must not use BlurrySelfie to create, upload, share, or distribute content that:

2.1 Illegal Content

• Violates any applicable local, state, national, or international law or regulation
• Facilitates or promotes illegal activities, including fraud, trafficking, or illegal substances
• Violates export control laws or sanctions
• Involves the exploitation of minors in any way

2.2 Harmful or Deceptive Content

• Deepfakes for Deception: Creating images intended to mislead others about real events or identities
• Non-consensual Intimate Images: Generating or sharing intimate or sexual images of individuals without consent
• Identity Theft: Creating images to impersonate others for fraudulent purposes
• Misinformation: Generating images intended to spread false information about events, people, or organisations
• Forgery: Creating fake documents, identification, or official materials

2.3 Inappropriate Sexual Content

• Pornographic or sexually explicit material
• Sexual content involving or appearing to involve minors
• Non-consensual sexual content or "revenge porn"
• Content that sexualises minors or individuals without their consent

2.4 Violent and Disturbing Content

• Graphic violence, gore, or content that promotes physical harm
• Content that promotes, encourages, or depicts acts of self-harm or suicide
• Content that promotes or glorifies terrorism or violent extremism
• Threats of violence or harm against individuals or groups

2.5 Hateful and Discriminatory Content

• Content that promotes discrimination, hatred, or violence against individuals or groups based on:
  • Race, ethnicity, or national origin
  • Religious affiliation or beliefs
  • Gender, gender identity, or sexual orientation
  • Disability or medical condition
  • Age or veteran status
  • Any other protected characteristic
• Content that harasses, bullies, or targets individuals for abuse
• Content that promotes extremist ideologies or hate groups

2.6 Intellectual Property Violations

• Content that infringes copyrights, trademarks, patents, or other intellectual property rights
• Using copyrighted characters, logos, or branded content without permission
• Creating unauthorised derivatives of protected works
• Uploading photos you don't have the right to use

2.7 Privacy Violations

• Uploading photos of individuals without their consent
• Creating images that violate someone's privacy or publicity rights
• Sharing personal information of others without authorisation
• Using the Service to stalk, harass, or invade the privacy of others

3. Prohibited Technical Activities

You must not:

• System Interference: Attempt to interfere with, disrupt, or disable the Service or servers
• Unauthorised Access: Attempt to gain unauthorised access to any part of the Service, accounts, or systems
• Reverse Engineering: Reverse engineer, decompile, or disassemble any part of the Service
• Automated Access: Use bots, scrapers, or other automated means to access the Service without permission
• Circumvention: Bypass or attempt to bypass any security features or access restrictions
• Malware: Upload or transmit viruses, malware, or other harmful code
• Resource Abuse: Use the Service in a manner that excessively consumes resources or impairs performance for others
• Commercial Scraping: Extract data or content for competitive or commercial purposes without permission

4. Specific Guidelines for AI Photo Generation

4.1 Photo Upload Requirements

When uploading photos, you must:

• Only upload photos you own or have explicit permission to use
• Ensure you have consent from all identifiable individuals in the photos
• Not upload photos containing minors without parental consent
• Not upload photos that already violate this Policy

4.2 Scenario Selection and Prompting

When selecting scenarios or providing prompts, you must not:

• Attempt to generate prohibited content through creative workarounds
• Use prompts designed to bypass our content filters
• Combine benign elements to create inappropriate content
• Request modifications that would violate someone's dignity or rights

4.3 Generated Content Usage

For content generated using our Service:

• You are responsible for ensuring lawful use of all generated images
• You must not use generated images to harm, deceive, or defame others
• You must not claim generated images are authentic photographs when they are not
• You must comply with platform-specific rules when sharing on social media
• You should consider adding disclosures when sharing AI-generated content in professional contexts

5. Commercial Use Guidelines

While commercial use of generated images is permitted under our Terms of Service, you must:

• Ensure all commercial use complies with applicable laws and regulations
• Not use generated images in a way that implies endorsement by individuals without their consent
• Not use the Service to create misleading advertising or marketing materials
• Respect model releases and personality rights when using images commercially
• Not resell or redistribute our Service or API access without authorisation

6. Account and Security Responsibilities

You must:

• Keep your account credentials secure and confidential
• Not share your account with others or allow unauthorised access
• Not create multiple accounts to evade restrictions or bans
• Not sell or transfer your account to others
• Report any security vulnerabilities you discover to us immediately
• Report any violations of this Policy you become aware of

7. Reporting Violations

We rely on our community to help maintain a safe environment. If you encounter content or behaviour that violates this Policy, please report it immediately to:

• Email: hi@blurryselfie.com
• Include relevant details such as usernames, dates, and screenshots if applicable
• We will investigate reports promptly and take appropriate action

We protect the identity of good-faith reporters and prohibit retaliation against those who report violations.

8. Content Moderation and Filtering

We employ various measures to prevent Policy violations:

• Automated Filters: AI systems that detect and block prohibited content
• Manual Review: Human review of flagged content and accounts
• User Reports: Investigation of user-reported violations
• Proactive Monitoring: Regular audits and safety checks

However, no system is perfect. Users remain responsible for their use of the Service regardless of our moderation efforts.

9. Consequences of Violations

Violations of this Policy may result in:

• Warning: First-time minor violations may result in a warning
• Content Removal: Prohibited content will be deleted
• Temporary Suspension: Temporary loss of access to the Service
• Account Termination: Permanent ban for serious or repeated violations
• Legal Action: Referral to law enforcement for illegal activities
• Civil Claims: We may pursue damages for harm to our Service or users

The severity of consequences depends on factors including the nature of the violation, intent, harm caused, and violation history.

10. Appeals Process

If you believe your account was suspended or content removed in error, you may appeal by:

• Emailing hi@blurryselfie.com with "Appeal" in the subject line
• Providing your account information and explanation
• Including any relevant evidence supporting your appeal

We will review appeals within 5 business days and provide a response. Appeal decisions are final.

11. Cooperation with Law Enforcement

We cooperate with law enforcement authorities and may disclose information when:

• Required by law, subpoena, or court order
• Necessary to prevent imminent physical harm
• Related to investigation of illegal activities
• Necessary to protect our rights or property

12. Updates to This Policy

We may update this Policy as our Service evolves or legal requirements change. We will notify users of material changes through:

• Email notifications to registered users
• Prominent notices on our website
• Updates to the "Last updated" date

Continued use of the Service after changes constitutes acceptance of the updated Policy.

13. Educational and Research Use

We support legitimate educational and research uses of our Service. However, academic or research purposes do not exempt users from this Policy. All use must remain within legal and ethical boundaries.

14. Governing Law and Jurisdiction

This Acceptable Use Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes relating to this Policy shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Contact Information

For questions about this Acceptable Use Policy or to report violations, contact us at: